The EV/EBITDA multiple (also called the EBITDA multiple) is the most common valuation metric in M&A and private equity. It expresses enterprise value as a multiple of EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).
Enterprise Value = EBITDA × EV/EBITDA Multiple
Industry EBITDA Multiple Benchmarks (2024)
Sector
Typical EV/EBITDA
SaaS / High-growth tech
15–30×
B2B software (mature)
8–15×
Manufacturing
5–8×
Retail
4–7×
Services / consulting
4–7×
Distribution
5–8×
Enterprise Value vs. Equity Value
Enterprise Value includes debt holders. Equity Value is what shareholders actually receive:
Equity Value = EV - Total Debt + Cash
EBITDA vs. Revenue Multiples
Revenue multiples (EV/Revenue) are used when EBITDA is negative or near zero, common in high-growth SaaS. Compare both to bracket your valuation range.
EV/EBITDA (Enterprise Value to EBITDA) is the most widely used valuation multiple in M&A and private equity. It measures how much buyers pay per dollar of operating earnings, before financing structure and accounting choices.
EV/EBITDA divides enterprise value by EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). It's the standard valuation multiple for M&A transactions because it removes the effects of capital structure, tax strategy, and non-cash charges.
EV/EBITDA = Enterprise Value / EBITDA
Why EV/EBITDA Instead of P/E?
Price-to-Earnings (P/E) is affected by leverage (interest expense) and tax optimisation. Two identical businesses with different debt levels show very different P/E multiples. EV/EBITDA eliminates these distortions, making it more useful for comparing companies across capital structures.
What Is Enterprise Value?
EV = Market Cap + Total Debt - Cash
EV is what an acquirer actually pays: they buy the market cap (equity) and assume the debt, but receive the cash on hand.
EV/EBITDA vs EV/Revenue
EV/EBITDA requires positive EBITDA. For early-stage or high-growth SaaS companies with near-zero EBITDA, investors use EV/Revenue (also called Price-to-Sales) instead. As companies mature and EBITDA grows, the market transitions from revenue multiples to EBITDA multiples.
Limitations
EBITDA excludes CapEx — capital-intensive businesses look cheaper than they are on EV/EBITDA
Addbacks (one-time adjustments) can inflate Adjusted EBITDA in seller presentations
Not useful for financial services or insurance companies
EBITDA multiples range from 4–6× in traditional industries to 15–30× for high-growth SaaS. This guide covers current market multiples by sector, growth rate, and deal size.
EBITDA multiples reflect growth expectations, recurring revenue quality, and market risk appetite. Higher growth and more predictable cash flows command higher multiples.
EV/EBITDA Multiples by Sector (2024)
Sector
Lower Quartile
Median
Upper Quartile
SaaS (ARR >$10M, 30%+ growth)
15×
22×
30×+
B2B Software (mature)
8×
12×
18×
Healthcare tech
10×
15×
22×
Manufacturing
4×
6×
9×
Distribution / logistics
5×
7×
10×
Business services
5×
8×
12×
Retail
4×
6×
8×
Construction
3×
5×
7×
Factors That Expand Multiples
Revenue growth: Every 10% improvement in YoY growth typically adds 1–2 turns of multiple
Recurring revenue: Subscription or contract revenue trades at a premium to transactional
Customer concentration: Low concentration (no single customer >10%) expands multiples
Retention: NRR >110% can add 3–5× to a SaaS EBITDA multiple
Deal Size Premium
Larger transactions attract a premium. Sub-$5M EBITDA businesses sell at 3–5× discount to large-cap comparables because of limited buyer pool, key-man risk, and lower operating leverage.
Step-by-step method for estimating a realistic EV/EBITDA multiple for your own business, using comparable transactions and adjusting for size and growth.
Industry-average EBITDA multiples are a starting point, not an answer — the multiple that
actually applies to your business depends on size, growth rate, and how closely you
resemble the comparable transactions the average was built from.
Step 1: Start with the industry range
Find the typical EV/EBITDA range for your sector (SaaS 15–30×, B2B software 8–15×,
manufacturing 5–8×, services 4–7×, as a general guide) as your starting bracket.
Step 2: Adjust for size
Smaller businesses systematically trade at lower multiples than larger ones in the same
sector — a $1M EBITDA business commonly sells at a meaningful discount to a $20M EBITDA
business in the same industry, because buyers pay a premium for scale, management depth,
and lower key-person risk.
Step 3: Adjust for growth rate
A business growing 30%+ annually typically commands a multiple well above the sector
median; flat or declining EBITDA pulls the multiple toward the bottom of the range or
below it. Growth rate is usually the single largest driver of where within the range a
specific business lands.
Step 4: Adjust for concentration and dependency risk
Heavy customer concentration (a few clients driving most revenue), key-person dependency
(the business can't run without the founder), or thin recurring revenue all pull the
multiple down relative to peers, since they represent risks a buyer inherits.
Step 5: Cross-check with EV/Revenue
If EBITDA is small or volatile, an EV/Revenue multiple provides a useful sanity check —
calculate enterprise value both ways and see whether the two estimates roughly agree.
A large divergence usually means one of your assumptions (margin trajectory, growth
durability) needs revisiting.
Frequently asked questions
Where do I find real comparable transaction multiples?
Industry M&A advisory reports, sector-specific business brokers, and (for public company
comparables) financial data providers are the standard sources — a business broker
familiar with your specific niche is often the fastest path to a realistic number.
Does a higher multiple always mean a better outcome for the seller?
Only combined with the actual EBITDA figure — a high multiple on a small EBITDA base can
still produce a lower total valuation than a modest multiple on a much larger EBITDA base.
Use the EBITDA Multiple Calculator to convert your
EBITDA and chosen multiple into an estimated enterprise and equity value.