The seller's-side math on whether offering an early payment discount like 2/10 net 30 is worth the cost, and when it makes sense to offer one.
Early payment discounts speed up cash collection, but they're effectively an interest
rate you're paying to get paid sooner — whether that trade is worth it depends on what
the cash is worth to you right now.
The implied annual cost of a standard discount
A 2/10 net 30 term (2% off if paid within 10 days, otherwise due in 30) means you're
giving up 2% to get paid 20 days earlier than the standard term. Annualized, that works
out to roughly:
Implied APR = Discount % / (100 - Discount %) × 365 / Days Early
For 2/10 net 30: (2 ÷ 98) × (365 ÷ 20) ≈ 37% annualized — a surprisingly high implied
interest rate for what looks like a small 2% discount.
When offering one makes sense anyway
- You have a higher-return use for the cash: if faster cash lets you avoid a more
expensive short-term loan or line of credit, the discount can be cheaper than the
alternative financing cost
- You're cash-constrained: for a business genuinely short on working capital, getting
paid in 10 days instead of 30 (or later, given how often "net 30" actually means "net
45+" in practice) can be worth a real cost
- You want to reduce collection risk: faster payment reduces the window in which a
customer's financial situation could deteriorate before you're paid
When it's not worth it
If you're not cash-constrained and don't have a specific high-return use for the cash 20
days sooner, a 37%+ implied annual rate is an expensive way to buy speed — most
businesses in this position are better off not offering the discount and simply enforcing
standard terms consistently.
A cheaper alternative: shorter standard terms
Rather than offering a discount, consider simply shortening your standard terms (net 15
instead of net 30) for new customers, or requiring deposits for larger invoices — this
achieves faster cash collection without paying an implied 37% rate for it.
Frequently asked questions
Do most customers actually take the discount?
Take-up rates vary widely by customer type and cash position — well-capitalized customers
often skip it since 2% isn't meaningful to them, while cash-constrained ones are more
likely to take it, meaning you may be subsidizing exactly the customers most likely to pay
late otherwise.
Is there a standard discount percentage?
2/10 net 30 is the most common convention, but there's nothing forcing that specific
number — calculate the implied APR for any discount/days combination before offering it.
Use the Invoice Discount Calculator to compute the
implied annualized cost of any early payment discount terms you're considering.